ÙTOL is the project by David Romelli and Flavio Rossi, born between Rome and Val di Fassa. The name, derived from the Ladin word "ùtol" which translates into Italian as "useful", reflects the belief that art and craftsmanship must integrate into daily life, bringing beauty in form, colors and materials. ÙTOL gives cultural importance and aesthetic qualities to objects, going beyond mere decoration and extending its concept of beauty to a wider audience through craftsmanship. This vision involves collaboration with chefs, starred restaurants, exhibition spaces and selected points of sale to present specific projects and creations that tell their own story. Art and craftsmanship, following this philosophy, can no longer afford to be useless.