Italy is one of the most visited countries in the world thanks to its ultra-rich culture and unbeatable gastronomy. While most tourists focus on the big cities like Rome and Florence, connoisseurs know all the hidden gems.

Positioned at the tip of the Italian boot, Puglia has the longest coast in the country overlooking the turquoise Adriatic Sea. The other side overlooks the Ionian Sea, so it's no surprise that you boast some of the most picturesque towns and beaches.

To make the most of your stay in Puglia, rent a car so you have the freedom to move freely. The South shows you its charms once you immerse yourself in it without rushing to tick all the places off your list.

If we had to choose just five places out of all the lively places we love, they would have to be these:

Image copyright: Olga Tarasyuk

Ostuni

Better known as "The White City", Ostuni is a prehistoric city famous for the production of olive oil and wine. Dressed in white and located on the top of a hill, it is the perfect introduction to your Puglia adventure.

A visit to the 11th century cathedral is a must. Make like an Italian and go to Sunday mass with your grandmothers, spending time for a coffee and a chat in Piazza della Libertà.

To fully appreciate The White City, head out to see it from the observation point north of the city. The same goes for finding a nice place to stay here: farms outside of the city center are fabulous options for finding a balance between nature and exploration.

Ostuni is the ideal base for visiting the surrounding cities such as Alberobello and relaxing between one place and another in true slow-life style. Since the area depends on tourism, especially during July and August, be sure to visit during the off-season to have this dream location all to yourself.

Image copyright: Balate Dorin

Lecce

Ready to fall in love with Southern Florence? The baroque city of Lecce is full of charm, history and authentic cuisine.

If you don't plan on spending too much time on the Salento peninsula, set aside at least half a day to explore Lecce. Highlights include:

• Visit the baroque Cathedral of Lecce with its impressive Duomo
• Take a walk around the 2nd century Roman amphitheater
• Indulge in a pasticciotto (or two), the ultimate in cream-filled pastry goodness

Consider making Lecce your base during your trip to Puglia and enjoy a Caffè leccese (espresso with almond milk) while you plan your day. You will want to extend your stay in this enchanting city!

Image copyright: Ana del Castillo

Alberobello

A UNESCO World Heritage site like no other, Alberobello is a fairytale town full of trulli, small houses with conical stone roofs built in the medieval period.

Located in the heart of the Itria Valley, it houses the most enchanting and best preserved trulli in the entire valley. Breathe in the living history as you move around – or stay in the charming homes.

If you're interested in visiting the studios of local artisans, take a trip to Grottaglie to see how Giuseppe Patronelli and the Fornaro sisters create household items using traditional materials.

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Polignano a mare

Any Puglia guide will tell you that you haven't lived until you've seen the beauty of the Polignano caves. Washed by the sea and drenched by the sun, it is a place that will leave you breathless.

One of the most famous Apulian beaches is located here; Lama Monachile, a splendid pebble beach inside a cove surrounded by breathtaking rocks.

Since Polignano is a very crowded city, a half-day trip here should be enough. For dinner with the most beautiful views of your life, book the Grotta Palazzese. The exclusive restaurant inside a cave offers various set menus with an emphasis on seafood. Fine dining has never been so refined.

Image copyright: Peuceta

Bari

The region's capital, Bari, is a bustling city where you can experience first-hand the exotic influences that have shaped it. Follow the palm trees along the main promenade towards the ancient center dominated by the Basilica of San Nicola.

Wander the cobbled streets to feel the atmosphere of this port city. Bari is one of the least touristy areas of Puglia, making it perfect for soaking up the authentic atmosphere.

Did you know that Puglia's most popular pasta has its way into the city? The Strada delle Orecchiette is a paradise for pasta lovers where you can see how ear-shaped pasta is created by expert hands.

Until next time!

If we had to give you just one piece of advice regarding your trip to Puglia, it would be this: take it easy.

Don't rush through the historic towns and beautiful beaches; practice immersing yourself in the moments, in the food, in the feelings.

You'll get so much more out of the experience as you explore your relationship with the inevitable slowness of the South.

While you're here, try to identify some influences on Musealo's philosophy and way of being . Let us know what impressed you most by commenting below or tagging us on social media!